Swoperz: Leading the Change in Ethical Fashion through ORB Membership

Sustainable children’s clothes-swapping platform Swoperz has embraced the growing trend of ethical trading by officially joining the Organisation for Responsible Businesses (ORB).

The ethical fashion market is anticipated to exceed $11 million by 2027, and Swoperz aims to be at the forefront of this positive change. Recognising the pivotal role that small and medium-sized businesses play in local communities, ORB emphasizes their impact on social, environmental, and economic sustainability.

In a world where consumers increasingly prioritize products that are both high quality and environmentally friendly, businesses like Swoperz are adapting their practices. Swoperz believes in setting an example of ethical and responsible business behaviour not only in the UK but across the globe.

The co-founders of Swoperz, Charlene Hurlock and Vicky Fuller, share a common concern about the environmental impact of the fashion industry. Witnessing the challenges of overconsumption and pollution, they sought a solution that would safeguard the planet for future generations.

Their “lightbulb moment” occurred during the 2020 lockdown when they observed their children joyfully exchanging clothes. This inspired the creation of Swoperz, a fashion platform designed exclusively for kids aged 6-16. It provides a secure space for clothes swapping, allowing children to explore their style, make friends, and earn digital tokens with each exchange.

Swoperz not only aligns with the values of environmentally conscious parents but also resonates with children increasingly aware of climate change. The platform aims to contribute to the circular economy while fostering a sense of individuality and environmental responsibility.

Parents subscribing to Swoperz at £14.99 per month gain access to unlimited clothes swapping for up to four children. Every transaction is subject to approval by parents or guardians, ensuring transparency in the process.

Swoperz goes a step further by offering a dedicated section for pre-loved school uniforms at no cost, understanding the financial challenges parents face, especially during a cost-of-living crisis.

By joining ORB, Swoperz solidifies its commitment to instilling positive, sustainable buying habits in children and adults alike. The platform empowers the next generation to take control of their wardrobe, finances, and environmental impact. As Swoperz continues to grow, it not only promises exciting prospects for parents but also contributes to building a better, more sustainable world.